McGrew invents 2D3D holograms to create layering of flat images, making embossed holograms easier to see in normal ambient light.
MasterCard adds a hologram to its payment cards to combat fraud. The following year Visa follows suit.
Hershey Corp uses a licensed image of ET®; on 2D3D hologram stickers as a promotion for its chocolate confectionary, Reese’s Pieces, the first major brand to use a hologram for promotion.
The first International Symposium on Display Holography is held at Lake Forest College, Illinois, organised by Dr Tung Jeong.