David Pizzanelli, PhD

01 December 2014

Brian Monaghan Award for Business Innovation

David has played an important role in the IHMA and in particular the development of the Hologram Image Register, demonstrating an unshakeable conviction in the value of the Register to the security hologram industry.

David’s first formal job with holograms was around 1980 as a holographer at Hollusions, a small British company making silver halide holograms. He then joined Jonathan Ross and Nigel Abraham at See 3 Holograms, where they developed a method to make embossed holograms, working in the basement of a house on Clapham Common in London.

David left See 3 to study on the postgraduate holography course at the Royal College of Art, graduating in 1994 after doing most of the course part-time, after he joined Light Impressions in 1990 as Sales and Marketing Manager. For Light Impressions he built an impressive portfolio of orders, including several Chinese tobacco packs, Vietnamese banknotes and numerous well-known brands.

While at Light Impressions he was also very active in the IHMA, serving as Chairman from 1995 to 1997, but before and after this playing a major role in setting up the HIR.

David has remained involved with the IHMA, providing guidance on the redesign of the HIR forms in 2007 and he is now advising on the 2014 rebuild of the system.